The quintessence of strategic management
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The quintessence of strategic management what you really need to know to survive in business by Philip Kotler

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Published by Springer in Heidelberg .
Written in English

Subjects:

  • Strategisches Management,
  • Strategic planning

Book details:

Edition Notes

Includes bibliographical references (p. [127]-129).

StatementPhilip Kotler, Roland Berger, Nils Bickhoff
ContributionsBerger, Roland, 1937-, Bickhoff, Nils
Classifications
LC ClassificationsHD30.28 .K68 2010
The Physical Object
Paginationvii, 129 p. :
Number of Pages129
ID Numbers
Open LibraryOL24895700M
ISBN 103642145434
ISBN 109783642145438
LC Control Number2010932775
OCLC/WorldCa648933388

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